Content Strategy Forum 2010

Who Should Attend

Content Strategy Forum 2010 is for anyone who develops, manages, or delivers content within their own organization or for their clients: user experience designers, information architects, business analysts, technical writers, web project managers, editorial strategists, documentation managers, web journalists, translators, web marketers, practicing content strategists, and those looking to break into the field.

What to Expect

Thursday, 15 April 2010

• Four half-day workshops
• An evening dinner cruise on the Seine with conference speakers

Friday, 16 April 2010

• Two keynote presentations
• Twelve breakout sessions
• Sponsor showcase
• Expert panel discussion
• Networking cocktail and book raffle

Plus

• Paris in the springtime -- need we say more? Bring someone you love!

Keynote Speakers

Morning Keynote: Rahel Anne Bailie

"Content Strategy: A Framework for Managing Content throughout its Lifecycle"

Rahel Anne Bailie, founder of Vancouver, BC-based Intentional Design Inc, is a content strategist who brings to her work a diverse skill set that spans the fields of content development, content management, and user experience, to help organizations articulate their strategic content needs. Rahel was the principal organizer and Chair of the Content Convergence and Integration 2008 conference. She is a Fellow of the Society of Technical Communication, and holds memberships in related professional associations, such as CM Pros, UPA, and IAI.

Afternoon Keynote: Kristina Halvorson

"Banging the Big Drums"

Kristina Halvorson is founder and president of Brain Traffic, a Minneapolis-based agency specializing in content strategy and writing for websites. Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when customers need it most. She has appeared as a featured speaker at Web 2.0 Expo, IA Summit, Future of Web Apps, An Event Apart, Voices That Matter, Online Marketing Summit, SXSW Interactive, and j. boye. Kristina is the author of Content Strategy for the Web (New Riders, August 2009).

Pre-Conference Workshops

Hosted by some of the world's leading content strategy experts and practitioners, our 1/2-day pre-conference workshops will provide insight, practical examples, and best practices and will help content professionals add incredible value to any content development project:

• Morning:
  • Content strategy: purpose and practice (K. Halvorson)
  • Content analysis and content auditing (R. Lovinger, K. McGrane)
• Afternoon:
  
  • Practical applications of content strategy in the workplace (R. Bailie)
  • The evolution of content (E. McGuane, R. Snare)

Main Conference Sessions

What exactly is content strategy? Is content strategy important? Why? What applications does it have? How does it relate to content development, information architecture, editing, localization, content management and user experience? How do you get started as a content strategist? Is content strategy just the latest buzzword, or does it represent a fundamental change in the way we communicate to our users and customers the value of what we do? Will we become rich and famous as content strategists?

Our main day conference presentations and panel discussion session will attempt to answer all these questions and more. Topics to be covered include:

• The state of content strategy in France and Europe
• Content strategy and information architecture
• Designing a holistic customer experience
• Editorial strategy
• Localization and content strategy
• Content marketing and its place in technical communication
• The semantic Web
• Mobile content

Registration Rates