Fifth Global Forum on Pharmaceutical AntiCounterfeiting
Hollywood, Florida

Next event: May 2011 - London
Download the Press Release from the 5th Global Forum on Pharmaceutical AntiCounterfeiting here

Wednesday 24 February: Workshop 1: 9:00 am - 12.00 pm
 
   
Parallel Trade and Reimportation: European and American Perspectives
Jim Thomson, European Alliance for Access to Safe Medicines, 
Marvin D Shepherd, Center for Pharmacoeconomic Studies, University of Texas; Director, SafeMeds
 
 
What does parallel trade mean for European pharmaceutical distributors and patients? What lessons are there in the European experience for the USA as it considers its reimportation policy? And what can Europe learn from the US experience? As the EU and the US consider the issue of parallel trade and reimportation, this workshop brings the knowledge and expertise of two leading opinion formers in each region to examine the issues. Through participating in this workshop you will gain up to date knowledge of the latest policy developments, insights in to the issue and how it could affect you as a patient and your organization in terms of management of the distribution chain.
 
     
  Course Leaders:
   
 
Jim Thomson is firm advocate of patients' right to be protected from fake medicines. He founded the European Alliance in 2006 and it has rapidly become established at the heart of  European policy making. The Alliance's first project was a report on medicines distribution in Europe, which examined parallel trade and has proved a seminal work. He is European liason and and a director of the Partnership for Safe Medicines.
 
  Marvin Shepherd, in addition to his University position, is Chairman of the Partnership for Safe Medicines. He has researched and published widely on drug importation, in both specalist and general media, including CNN, NPR, Wall St Journal and the NY Times. He also testified on issues before congress.
 
       
  Workshop 2: 1.00 pm - 4.00 pm 
  Authentication and Traceability: Complementary Procedures for the Most Effective Strategy
David Howard, Director Product Protection, Johnson & Johnson Medical Devices & Diagnostics Group
John Spink, Anti-Counterfeiting & Product Protection Program, Michigan State University
 
 
In this workshop you will learn how to develop effective authentication and tracing programs.  Do you need tracing, authentication, or both?  What is required for an effective tracing and authentication program?  How do they differ and compliment each other?  How to develop a risk model for my business which helps to identify the need for tracing and/or authentication?  What problems do tracing and authentication solve?  How to integrate tracing and authentication into business process planning and strategy?
  Course Leaders:
 
 
David Howard has many years experience in devising and implementing anti-counterfeiting and anti-diversion procedures which recognize the difference between knowing where your product is and whether it is genuine. He is first Chairman of the International Authentication Association.
 
 
John Spink has devised and introduced an Anti-Counterfeiting in-service distance learning course program at MSU, probably the first of its kind anywhere. He therefore fully understands the demands of packaging managers, security managers and others in understanding and implementing anti-counterfeiting strategies.
 

  Thursday February 25
  8.30 am
Forum Welcome and Introduction
Ian M Lancaster, Randall Burgess, Reconnaissance International
 
 

 
  SESSION 1:  END-TO-END PROTECTION - WHY IT'S NEEDED
 
  This session explains how and why End-to-End protection goes beyond the patient, why it's necessary and how the policies can be put in place to deliver this protection.  
   8.45 am
Counterfeit Medicines - the Cost to Healthcare Budgets
Jim Thomson, European Alliance for Access to Safe Medicines
Ian Banks, European Men’s Health Forum

 
 
While counterfeit medicines cost lives, they also have a real impact on healthcare budgets, not just in enforcement but also through wasted prescriptions and the higher cost of delayed diagnosis of some conditions which are disguised by “treatment” with fakes. In this paper Jim Thomson and Ian Banks calculate that cost, with particular reference to European and US healthcare budgets.
 
 
 
  9.10 am
The Impact of Counterfeits on Parallel Trade & Pharmaceutical Distribution
Karen Mostert, Business Insights
 
 
At the previous Global Forum Jonathan Harper reported his findings on the dangers to patients of parallel trade. In this paper Karen Mostert examines the other side of the coin – the bottom-line impact to pharmaceutical manufacturers and distributers, drawing on the data in Business Insights’ recently published report.
 
 
 
  9.35 am Global Policy Developments and Political Challenges
Laurie Self & Lisa Peets, Covington & Burling
 
 
Combating counterfeit pharmaceuticals requires a co-coordinated effort between the public and private sectors. In the last few years governments and NGOs around the world have instituted new strategies, policies and regulations. There are too many for all of them to be the focus of papers at this Forum, so Laurie Self offers an overview of public sector developments around the world.
 
 
 
  10.00 am
Refreshment Break and Exhibition Viewing  
 
 
  10.30 am
National Requirements for the Authentication of Pharmaceutical Products
Andres Diaz Cote, Figurazione (tbc)
 
 
Security products specialist Figurazione works closely with the authorities in Colombia to control the incidence of counterfeits. Andres Diaz Cote examines what is required for a strategic national approach which combines the contributions of commerce, drug regulators and law enforcement.
 
 
 
  10:55 Generic Medicines: Friend or Foe?
D.G. Shah, Indian Pharmaceutical Alliance
 
 
Generic medicines offer a low-cost alternative to branded pharmaceuticals, thus removing the temptation to buy fakes. But they come with baggage - the issue of IP and patent protection. Representing the biggest national source of generics, Mr Shah explains the opportunities and the dilemma.
 
 
 
 
11:20
The Role of Donor Organizations in Building Anti-Counterfeiting Capacity
Thomas Woods, Woods International
 
 
Thomas Woods spent time at US AID and the US State Department with responsibility for Africa. Since leaving the government he has built on this experience to work with aid agencies and other donor organisations to build strategic progams to support safe medicines strategies in Africa. Here he explains how these organizations can help to build anti-counterfeiting capacity in developing countries.
 
 
 
  11:45 USAID's "Promoting the Quality of Medicines" Program
US Agency for International Development; US Pharmacopeia
 
 
USAID and the US Pharmacopeia have joined forces to introduce a $35m program to help ensure that sub-standard medicines and medical products, including counterfeits, are kept away from patients in low-resource countries. The two organizations explain the program and how it can contribute to the fight against counterfeits. In this context, they also review the relevance and use of key screening technologies to meet the program's objectives.
 
 
 
   12:15 pm
Q&A & Panel Discussion   
 
 
 
   12:30 pm
Lunch & Exhibition Viewing
 
 
 
  SESSION 2:  KEEPING THE SUPPLY AND DISTRIBUTION CHAINS CLEAN   
 
  From bulk manufacturer, through pharmaceutical producer to packager and distributor, supply and distribution chains are the weak point for exploitation by counterfeiters. This session examines how a combination of policy, strategy and technology can be used to keep these fakes out of the system.  
  1.45 pm
Details to follow  
 
 
  2.10 pm
Progress Report on EFPIA’s Data Matrix Pilot Project
Anthony Barron, EFPIA
 
 
EFPIA sees data matrix codes as a low-cost, efficient and effective way to track medicines and thus minimizing the  insinuation of fakes in to the supply chain. Accordingly it recently launched a pilot project in Sweden, and Anthony Barron, who is directly involved in this Coding and Identification Project, describes how it works and presents preliminary results.
 
 
 
  2:35 pm IsThatgenuine: GS1’s Web Authentication and Pharmaceutical Tracking Project
Laurent Vieille, GS1 France
 
 
GS1, the key authority for the development and control of global article numbering systems, has devised a system which links article codes to the overt authentication device on a product. Still in its early stages this could provide the solution to the authentication/tracking dilemma, as explained by Laurent Vieille, who leads this project.
 
 
 
 
3:00 pm
Break & Exhibition Viewing     
 
 
  3.30 pm
Progress and Policy at NAFDAC
Paul Orhii, NAFDAC
 
 
Nigeria’s NAFDAC is an exemplar of what can be achieved to control fake medicines in a developing country with commitment and imagination. Paul Orhii, it’s new Director, describes how he plans to continue and build on the work of Prof Dora Akunyili, his predecessor.
 
 
 
  4.15 pm Deployment of fully portable Raman devices for product authentication
Mike Claybourn, AstraZeneca
 
 
Raman spectroscopy was introduced at the fourth Global Forum as a method to assay the composition of medicines in the field. Mike Claybourn shows how AstraZeneca is deploying these devices, in cooperation with DRAs, to detect fakes before they are given to patients.
 
 
 
  4.45 pm
Training to Ensure Meditag is Effective
Ismail Mazlan, Ministry of Health, Malaysia
 
 
The Malaysian Ministry of Health mandates the use of Meditag®, a serialized holographic label, on all registered medicines sold in the country. This has been very effective in reducing the presence of unregistered or counterfeit medicines. Part of the success lies in the training given to MoH inspectors, which Ismail Mazlan describes and explains.
 


 
  5:10 pm Question & Answer Panel Discussion  
 
 
  5.25 pm
Networking Cocktails to relax and chat with the day’s speakers, to view the exhibition of anti-counterfeiting providers and to catch up with all participants.
 



 
  Friday February 26  
  SESSION 3: PROTECTION FROM PHARMACY TO PATIENT
 
 
Pharmacies and pharmacists are the front line in delivering medicines to patients so they could have a vital role in protecting patients. But there is also an increasing focus on patient-managed protection from fakes. Both aspects are explored in this session.
 
  8.30 pm
Internet Buying: Is it so Dangerous
Roger Bate, American Enterprise Institute
 
 
Buying healthcare products over the internet is fraught with risk, as shown vividly at the fourth Global Forum, but Roger Bate presents the findings of his study into internet pharmaceutical sales which shows that it doesn’t have to be all bad. He indicates how to make it safer and thus bring the benefits of internet prices to all.
 


 
  8.55 pm Protecting and Risk Management for Pharmaceutical Companies
Vaughn Volpi, Pica Corporation
 
  Details to follow  
 
 
  9.20 am
Forensic Analysis in Support of Counterfeit Investigation
Anthony L Zook, Merck
 
  Details to follow  
 
 
  9.45 am
The Role of On-Dose Technologies
Dean Hart, NanoGuardian
 
  Details to follow  


 
  10.10 am
Break & Exhibition Viewing
 
 
 
   10.40 am
Unit Level Serialization and Cell Phone Authentication
Stephen Wood, Covectra
 
 
This paper explains how barcodes and human readable codes can be used as a key to grant access to valuable patient support, product education and even product promotion information. A practical demonstration will show how products can be authenticated using the iPhone to scan the barcode and how human readable codes are entered into a laptop. Once the codes are accessed, the full variety of various other information that can be derived will also be demonstrated.
 
 
 
   11.05 am
Will Serialization Make Authentication Obsolete
Jim Rittenburg, Authentix
 
 
This presentation examines the intersection between the digital verification processes that are developing through serialization initiatives, and the physical authentication systems that are associated directly with the product or its packaging. Examples of different serialization and authentication initiatives will be highlighted along with a vision of how these are likely to evolve over time.
 
 
 
   11.30 am
Engaging the Consumer
Huda Midani, Schreiner ProSecure
 
 
Engaging the consumer increases their awareness that counterfeit products are out there and that they present a real threat. It also demonstrates that the brand owner is focused on consumer safety and brand integrity. Huda Midani of systems integrator Schreiner ProSecure explains how this works to benefit producers.
 
 
 
   11.55 am
Authentication in the Hands of the Patient
Alex Dodoo, Pharmaceutical Society of Ghana; Ashifi Gogo, Sproxil
 
 
Last year Dr Dodoo conducted a survey of patient attitudes to counterfeits and how they could be involved in detecting them, in particular whether mobile phone detection systems could would be attractive. The results are given in this joint paper presented by Ashifi Gogo of Sproxil.
 
 
 
   12.20 pm
Question & Answer Panel Discussion
 
 
 
  12.30 pm
Lunch  
 
 
 
SESSION 4: TECHNOLOGIES FOR PREVENTING AND DETECTING COUNTERFEITS
 
 
Recently there has been a rapid increase in the sophistication of technologies to authenticate products and detect counterfeits, matched by better understanding of how to deploy these technologies. This final session of the Global Forum presents some of these technologies with case studies on how they are being used. The Forum finishes with presentations on new and emerging technologies which might have application in pharmaceutical anti-counterfeiting.
 
  1.45 pm
Industry Co-operation to Combat Fakes in Brazil
Jose Werner, Dannemann Siemsen
 
  Details to follow
 


 
  2.10 pm
PCIDs and Other Dosage Based Authenticators
David Schoneker, Colocon
 
 
In July 2009 the US FDA issued its draft guidance on Incorporation of Physical-Chemical Identifiers (PCIDs) into Solid Oral Dosage Form Drug Products for Anticounterfeiting. This paper examines the PCID draft guidance as well as tablet film coating additives including pearlescent pigments and covert markers which enable rapid, non-destructive field authentication of solid oral doses.
 
 
 
  2.35 pm
Product Brand Integrity in Latin America
Stephanie Brecht, Baxter Healthcare
 
  Details to follow
 
 
 
  New and Emerging Technologies  
 
 
  3.00 pm
Photonic Crystals for Pharmaceutical Anti-Counterfeiting
Andre Arsenault, Opalux
 
  This paper illustrates Opalux’s Photonic Color platform, which uses tunable crystals. The different means of activation of these materials will be covered, and their potential in the pharmaceutical authentication sector.  
 
 
  3.15 pm Laser Surface Authentication
Mark McGlade, Ingenia Technology (tbc)
 
 
Laser Surface Authentication (LSA) records the nano-size composition of a surface to create a unique “fingerprint” of that surface, to authenticate the product under that surface.
 
 
 
  3:30 pm Integral Lens Arrays and Edible Security
Daniel L Lau, University of Kentucky
 
 
Integral lens arrays can be integrated into tablet coatings to create images which float above the surface. Difficult to copy and easy to recognize, are they a candidate for pharmaceutical authentication?
 
 
 
   3.45 pm Internet Governance to Stop Counterfeit Medicines
John Horton, LegitScript
 
  Details to follow
 
 
 
  4:00 pm Question & Answer Panel Discussion
 
 
 
  4:15 pm
Summary and Close of Fifth Global Forum  

Contact Details
Reconnaissance International

4 Windmill Business Village
Brooklands Close
Sunbury
TW16 7DY
United Kingdom

Phone: +44 (0)1932 269917
Email: info@reconnaissance-intl.com

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