Digital Master-class for Tourism

Inverness, Inverness-shire
Monday, 22 June 2015


One day. Three experts.
22 June. 10:00 am. Inverness.


MOVIE-MAKING ON MOBILES
BY PETER MURRAY, MEDIA TRUST

Learn how to promote your business on video with your smartphone or tablet.
– Planning and preparing to film
– Using your mobile device to shoot inspiring videos
– Editing your videos on budget software
– Posting your videos online

DIGITAL MARKETING AND ANALYTICS BY BRIAN CORCORAN, STIPSO

Explore web marketing and how to exploit web analytics.
– Understanding inbound marketing philosophy and business objectives
– What to measure and how to use the data
– Creating content to build your brand and generate leads
– Developing marketing personas and using them

SOCIAL MEDIA STRATEGY BY RENE LOOPER, TUMINDS LTD

Consider your social media strategy.
– Creating a simple social media strategy to get results
– Reaching your target audience using Facebook, Twitter and Pinterest
– Managing multiple social media platforms

Where
Centre for Health Science, Inverness, Inverness-shire IV2 3JH

For a map and directions to the event, click here.


Where

Centre for Health Science
Inverness, Inverness-shire IV2 3JH
For a map and directions to the event, click here.

 

Contact Details