EyeTrackUX 2010

Wednesday, 02 June 2010


Baking with Tobii: 7 delicious recipes for successful eye tracking use in web usability studies

As a response to popular demand, Tobii has now prepared a baking class for both beginners and advanced users of eye tracking in web usability studies. Our one day course will not only provide the participants with basic skills in the eye tracking lab, but also present 7 different recipes that can be used to satisfy the different tastes and demands of the shareholders involved in web usability studies.

We start the day by providing the participants with some basic skills in housecraft in relation to eye tracking studies. This includes some basic facts about how the human eyes and vision works, the theory behind eye tracking, why the wording of the tasks is so important and benefits and drawbacks of using Think Aloud when doing eye tracking studies.

The day continues with the introduction of our 7 tasty recipes:

  • Chocolate balls: Live viewing
  • Meringue: Selling a heatmap
  • Danish pastry: Story telling
  • Soufflé: Qualitative gaze analysis
  • Rye bread: Metrics per task
  • French loaf: External benchmarking
  • French roll: A/B testing

In the afternoon, our participants will get the opportunity to prepare cakes for each other which later will be tasted and evaluated. We finish the day with a discussion about the presented recipes and hopefully leave the course with our stomachs and heads full of new ideas regarding eye tracking.

Schedule 1 June 2010

9:30-10:00 Breakfast and registration

10:00 - 13:00 Course part 1

13:00 - 13:45 Lunch

13:45 -15:30 Course part 1

15:30-16:00 Coffee Break

16:00 – 18:00 Course part 3

18:00 – 19:30 Guided tour and beer tasting at the Stella Artois beer brewery in Leuven.

Date and time:

The course will be held on the 1st of June between 10 am and 6 pm



Centre for User Experience Research (CUO)

Mediacentrum - K.U.Leuven

Parkstraat 45 bus 3605

B-3000 Leuven


Anneli Olsen - Usability Researcher and Trainer at Tobii

Tommy Strandvall - Global Training Manager at Tobii


If you have any questions regarding the course, please contact us at training.analysis@tobii.com

Register NOW




Contact Details

Payment Instructions

  • We accept payment by credit card, wire transfer and cheque

    Upon registration, you may choose your preferred payment option. Accepted credit cards are VISA and MasterCard.

    For the options of wire transfer or cheque, Tobii Technology will invoice your university or organization. The invoice must be paid in full within 30 days payment from the invoice date.

    Cancellations can be made via email to
    audrey.wang@tobii.com before May 5, 2010.

    Cancellations made after May 5, 2010 or no shows at event will be charged 65% of the total participation fee per participant.







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